Problem
Design a new beverage company targeting Gen Z consumers who prioritizes health and wellness without compromising on flavor.
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Solution
My solution is to create a flavored water. Unlike sugary or caffenated beverages, water is a drink that can consistently hydrate and energize you on your daily adventures. Purity sources it water from natural springs, and the visual identity mirrors that with its scenic mountain springs and sparkly clean water drop. Purity provides a sense of peacefulness with its light pastel color palette.
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Programs
Adobe Illustrator, Adobe Dimensions, and Procreate
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Final Product and Elements
Below are photos of the can next to its box, the design on the can, and the stickers that are placed on the box. The stickers all portray different symbols of purity.
Sketches
Below are the preliminary sketches for Purity. Some of my original design ideas included animals playing in the water and a woman fetching water. These are two elements I eliminated upon further study. The consumer could relate the animal near the water with uncleanliness and the woman with a specific demographic for who can't and can consume the beverage. My later designs included a star above the water, but I realized a water drop would better symbolize the product
